Customers
Defense
We have provided data analytics to Global Combatant Commands (GCC), Theatre Special Operations Commands (TSOC) and partner nations since 2009. Our methodology has been executed in programs commissioned by NATO and Sandia National Labs, and we have developed a complete assessment model for the UK MOD in Information Operations and strategic communication projects. This model has been taught at the NATO StratCom Centre of Excellence.
Combination Data Analytics
Data analytics has made significant advances in using ‘big data’ to provide insight into human behavior. However, the behavioral models are limited by the type of data recorded. SCL adds another dimension to big data analytics by incorporating social and psychological models to the analysis process. This allows the analysts to use not only inductive data (pattern recognition from the database) but also deductive data (hypothetical social science modelling).
Data Driven Program Assessments
There is significant pressure on military and government agencies to provide ‘effectiveness metrics’ for projects and campaigns. SCL provides credible and quantifiable assessments that measures the actual changes achieved within the audience group. Our Audience Based Measures of Effectiveness provides key leaders and financial decision makers with an accountable return on investment metrics for budget investment.
Decision Support
One of the most challenging planning tasks a commander faces is a reliable understanding of the information environment. SCL offers a real time planning platform that allows planners and commanders to fully assess the information environment using behavioral profiling data from the field, combined with a variety of digital feeds from the target location. Precise information about the groups operating in the area of responsibility, allows for strategic approaches to be tailored to ensure success in advance of any operation.
Counter Radicalization & Recruitment
Counter radicalization examines the propaganda and recruiting messages emanating from terrorist and radical groups to recruit vulnerable targets. SCL employs social science models to understand how radical messages are appealing and uses powerful counter narrative strategies to neutralize misinformation. SCL has an impressive history of reducing radical recruitment over the last decade and is currently supporting this effort for elements of the US government.
Military Recruiting
Recruiting, sustaining, and deploying the world’s most advance military requires deep insights to resource the military services reflecting the diversity and talent of the Nation’s eligible population. SCL employs advanced data analytics to understand both the macro and micro targeting of the eligible population informing precise modeling to fulfill the broadest and niche military occupations specialties. Precision modeling paired with tailored media engagement reduces acquisition cost, enhances talent quality, and increases contract efficiency.
Counter State Influence
The information environment has become the new modern battlefield where state and non-state actors employ sophisticated propaganda and disinformation against the US and its allies. SCL is at the vanguard of this fight employing advanced data analytics to identify the misleading campaigns and incorporating our behavioral tools to counter their messaging. Our deep understanding of how maligned propaganda is circulated and consumed allows us to provide alternative narratives and credible perspectives.
Target Audience Analysis
SCL is a global leader in Target Audience Analysis and its most advanced product R-GAP (Research-Guided Audience Planning) is taught at NATO as best practice for deploying military influence campaigns. Using advanced metrics from within the audience group, messaging strategies can be precisely constructed to maximize behavior change.
Intelligence
We have taken on the challenge of big data in the intelligence community. We augment IC data with our own ongoing proprietary quantitative research and our behavioral data sets. Our industry-leading data scientists use this data to build predictive models using machine learning, so that analysts are able to focus their time and tools on the right data subsets.
Combination Data Analytics
Data analytics has made significant advances in using ‘big data’ to provide insights into human behavior. SCL adds another dimension to big data analytics by incorporating psychological models to the analysis process. This allows analysts to use not only inductive data (pattern recognition from the database) but also deductive data (hypothetical social science modelling). This combination of analytical techniques can provide significant insight into human behavioral issues.
Emerging Threat Predictive Analytics
Incidents and unrest that seem to spring up from nowhere can actually be quite predictable - if the right parameters are measured. SCL uses field data incorporating psychological parameters supported by advanced data analytics to deliver detailed Horizon Scanning profiles. This can identify and predict threats long before they actually become a problem to the US and the advance warning allows for effective courses of action.
Phase Zero Regional Forecast
SCL has conducted many Phase Zero country analyses for the US Intelligence community. Much of our work is concentrated around understanding the information environment; physical, information and cognitive. A Phase Zero analysis provides detailed insight into the social and power structures in a region and delivers actionable courses of action for averting conflicts or strengthening pro-US support.
Strategic Influence Recommendations
Often situational changes require immediate action and there is little time to conduct in-depth research programs before making strategic influence recommendations. SCL is capable of adapting to whatever data and expert opinion is available to engineer the most effective strategy from sparse data feeds. SCL uses existing data and audience profiles to model the psychological profiles of target audiences.
Target Audience Analysis
SCL has built its reputation on providing TAA for government clients around the world, often operating in conflict and non-permissive environments. We have developed a portfolio of non-invasive tools for collecting precise field data and psychological parameters from the most difficult to reach audience groups. SCL employs a series of indirect strategies to protect identities throughout the chain and can operate in most countries.
Federal / Civillian
We possess the ability to identify both broad and micro-segmented audiences. We partner with agencies to inform new and legacy programs across an array of demographic categories and critical programs.
Public Information Campaigns
SCL uses advanced data analytics and behavioral modelling to increase the effectiveness of public information campaigns. SCL combines the micro-segmentation data from the target audience and combines it with behavioral profiles to increase the effectiveness of PICs.
Psychographic Market Segmentation
The era of mass communication is dying fast. The barrage of media and communication noise becomes impossible for the audience to process, psychographic segmentation is proving most effective. SCL uses advanced psychological models to segment audience data into useable target sub markets. This dramatically increases the effectiveness for each segment.
Digital Engagement
Digital engagement allows more precise targeting than mass TV campaigns because specific messages can be tailored to precise target segments. SCL is highly experienced in designing and creating digital campaigns for precise audience groups. Because digital engagement employs such powerful metrics, it is possible to use feedback to refine the messages for each group.
Campaign Assessment
SCL is a global leader in campaign assessment. We employ advanced framework metrics to measure campaign properties and its effects on the audience. This allows for a quantifiable ROI to be produced, which is becoming standard for many budget holders. SCL provides clients the ability to demonstrate tangible benefits of a campaign to Agency leaders and Congress.
International
Our data, analytics, communications, assessment and training capabilities are utilized worldwide by governments and the private sector alike. We have worked in Africa, Europe, the Middle East, East Asia, South Asia, and Southeast Asia. We help to understand the populations of your migrants or neighbors, or help with efforts to make your citizens happier, healthier and safer.
Population Segmentation
Many governments are striving to develop a better understanding of their citizens – both to appreciate frustrations and grievances, but also to develop policy that will be welcomed by their population. Using existing databases and complimentary field research, SCL is able to identify emerging disaffection, specific grievances and desires for change within a population group. This allows governments to address the concerns at an early stage and introduce policy change in a timely manner.
Database Insight and Utilization
Many government agencies have amassed large data relevant to their operations. However, many of these databases remain unexploited. SCL specializes in providing advanced data analysis for existing databases and can advise on how collection methods can be adjusted to improve the quality and fidelity of the data.
Digital Engagement
Digital Engagement allows for far more precise targeting than mass TV campaigns because specific messages can be tailored to precise target segments. SCL is highly experienced in designing and creating digital campaigns for precise audience groups. Because digital engagement employs such powerful metrics, it is possible to use feedback to refine the messages for each group to increase effectiveness.
Public Safety Communication
SCL is experienced in using data driven communication to achieve behavioral change in civilian groups. National programs across the spectrum from social programs, health campaigns, and educational initiatives can all be designed using advanced data analytics informed by our behavioral tools. SCL combines the micro-segmentation data from the target audience and combines it with behavioural profiles to increase the effectiveness of information campaigns.
We proudly support Walking With The Wounded and the Veterans' Transatlantic Partnership
